NEW ESSENTIAL HAIRCARE RANGE

HEALTHY, MANAGEABLE HAIR IS JUST A SWITCH AWAY
Achieve picture-perfect hair with the new improved Essential range! 

Essential haircare range has relaunched with new, improved formula and technology.

Now, Essential is available in 4 variants to suit all hair needs and types:

Nourishing Breakage Defense (orange) - for weak & damaged hair

Moisturizing Frizz Free (pink)               - for dull & rough hair

Light Finish Volumizing (yellow)          - for flat and limp hair-

Deep Cleansing Care (blue)                   - for oily scalp & dry ends (new)

Out of these 4 variants, the yellow and blue variants have technology that caters to people with combination hair – oily scalp/roots yet dry ends.

Information about Combination Hair

Concept

The  concept  of  ‘combination  hair’  is  similar  to  that  of  ‘combination  skin’,  where  hair condition from the same person is not uniform from root to tip. People with combination hair usually have oily roots and dry ends.

Consumers  are  not  familiar  with  the  term ‘combination  hair’  and  no  other  haircare brand  has talked about it. Essential wants to take this chance to educate consumers about this concept and bring to their attention that they may have this condition and new Essential is the solution to their problem.

Problems

People with combination hair currently do not have one haircare product which they can use to solve both problems of oily roots and dry ends. Using a rich moisturizing product to care for their dry ends usually ends up having too much product buildup on their scalp, resulting in a heavy, oily scalp. Using a light, clarifying product to care for their oily scalp will then cause their ends to be even drier.

As a result, people with combination hair will either have only one out of the two problems solved, or they have to rotate between using a rich moisturizing product and a light clarifying product to achieve a balance.

Essential’s  Solution

New Essential Light Finish Volumizing (yellow) and Deep Cleansing Care (blue) variants have the optimum combination of Smart Cuticle Care & Sebum Cleansing Technology to target both problems of roots and hair ends. As a result, consumers experience the best of both worlds with one product - airy light roots and moisturized ends.

How to Choose the Correct Variant for your Hair Type

Ask yourself the two questions and choose from the matrix below:

1. Do you have oily hair roots/scalp?

2. Do you have dry/damaged hair ends?

  

Deep Cleansing Care (blue) variant has the lightest formula and is suitable for people with very oily roots, followed by Light Finish Volumizing (yellow) variant.

Treatment Tube

Improved treatment now works its magic on your hair in 30 seconds! The result – deeply moisturized and manageable hair. Perfect for busy days.

Hair Mask

For more intensive treatment to treat those dry/damaged ends, leaving hair softer, smoother and more manageable.

How to Choose the Correct Treatment and Hair Mask for your Hair Type

People with very dry/damaged hair should use the richest formula Nourishing Breakage Defense (orange) variant for treatment and mask while the rest can use the Moisturizing Frizz Free (pink) variant which is comparatively lighter.

Point to note: DO NOT apply treatment/mask on your scalp. Apply to hair ends only.

New Essential has Microfine All Smooth Essence which delivers nutrients to repair damaged hair surface from root to tip. Conventional technology concentrates mainly at the roots only.

Hair feels surprisingly smooth when you finger comb through whether wet or dry. With the absence of tangles, water does not get trapped between the tangles hence blow - drying your hair is also faster.

Look, what I got here.... Deep Cleansing Care (blue) Shampoo and Conditioner, Nourishing Breakage Defense (orange) variant for treatment and mask. 

I simply love these products because I can feel the difference during and after washing. My hair is so much softer, smoother and no tangles.

 

 I feel so much better now.....

Get your Free samples at http://on.fb.me/1pkXmPr

Also, like Essential on Facebook (www.fb.com/Essential.SG) and follow Essential on Instagram @essentialsingapore

Switch to new Essential today! The new range is available from mid-September 2014 at leading supermarkets, hypermarkets, western pharmacies and personal care stores. Prices start from S$4.50