HEALTHY, MANAGEABLE HAIR IS JUST A SWITCH AWAY
Achieve picture-perfect hair with the new improved Essential range!
Achieve picture-perfect hair with the new improved Essential range!
Essential
haircare range has relaunched with new, improved formula and technology.
Now, Essential
is available in 4 variants to suit all hair needs and types:
Nourishing
Breakage Defense (orange) - for weak &
damaged hair
Moisturizing
Frizz Free (pink) - for
dull & rough hair
Light Finish
Volumizing (yellow) -
for flat and limp hair-
Deep Cleansing
Care (blue) - for
oily scalp & dry ends (new)
Out of these 4 variants, the
yellow and blue variants have technology that caters to people with combination
hair – oily scalp/roots yet dry ends.
Information
about Combination Hair
Concept
The
concept of ‘combination hair’ is similar
to that of ‘combination skin’, where
hair condition from the same person is not uniform from root to
tip. People with combination hair usually have oily
roots and dry ends.
Consumers
are not familiar with the term ‘combination hair’ and no other haircare brand has talked
about it. Essential wants to take this chance to educate consumers about this
concept and bring to their attention that they may have this condition and new
Essential is the solution to their problem.
Problems
People
with combination hair currently do not have one haircare product which they can
use to solve both problems of oily roots and dry ends. Using a rich
moisturizing product to care for their dry ends usually ends up having too much
product buildup on their scalp, resulting in a heavy, oily scalp. Using a
light, clarifying product to care for their oily scalp will then cause their
ends to be even drier.
As a
result, people with combination hair will either have only one out of the two
problems solved, or they have to rotate between using a rich moisturizing product
and a light clarifying product to achieve a balance.
Essential’s
Solution
New
Essential Light Finish Volumizing (yellow) and Deep Cleansing Care (blue)
variants have the optimum combination of Smart Cuticle Care & Sebum
Cleansing Technology to target both problems of roots and hair ends. As a
result, consumers experience the best of both worlds with one product - airy
light roots and moisturized ends.
How to Choose the Correct Variant
for your Hair Type
Ask yourself the two questions and choose from the matrix below:
1. Do you have oily hair
roots/scalp?
2. Do you have dry/damaged hair
ends?
Deep Cleansing Care (blue) variant
has the lightest formula and is suitable for people with very oily roots, followed
by Light Finish Volumizing (yellow) variant.
Treatment
Tube
Improved treatment now works its
magic on your hair in 30 seconds! The result – deeply moisturized and manageable
hair. Perfect for busy days.
Hair Mask
For more intensive treatment to
treat those dry/damaged ends, leaving hair softer, smoother and more manageable.
How to Choose the Correct Treatment and Hair Mask for your Hair Type
People with very dry/damaged hair
should use the richest formula Nourishing Breakage Defense (orange) variant for
treatment and mask while the rest can use the Moisturizing Frizz Free (pink)
variant which is comparatively lighter.
Point to note: DO NOT apply
treatment/mask on your scalp. Apply to hair ends only.
New Essential has Microfine All
Smooth Essence which delivers nutrients to repair damaged hair surface from root
to tip. Conventional technology concentrates mainly at the roots only.
Hair feels surprisingly smooth
when you finger comb through whether wet or dry. With the absence of tangles,
water does not get trapped between the tangles hence blow - drying your hair is
also faster.
Look, what I got here.... Deep Cleansing Care (blue) Shampoo and Conditioner, Nourishing Breakage Defense (orange) variant for
treatment and mask.
I simply love these products because I can feel the difference during and after washing. My hair is so much softer, smoother and no tangles.
I feel so much better now.....
Get your Free samples at http://on.fb.me/1pkXmPr
Also, like Essential on Facebook
(www.fb.com/Essential.SG) and follow Essential on Instagram @essentialsingapore
Switch to new Essential today! The new range is available from mid-September 2014 at leading supermarkets, hypermarkets, western pharmacies and personal care stores. Prices start from S$4.50
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